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Marketing & Communications is as much an art as a science, and those with the talent and training in this dynamic field are attractive to commercial and non-profit organizations of all sizes.
The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
While these objectives consistently apply to most organizations, marketing tactics are constantly changing.
The impact of the internet on marketing can’t be overstated. Businesses and consumers are more empowered than ever to make highly informed purchasing decisions. Marketing professionals have to stay ahead of the curve with efficient, effective ways to reach their customers, expand their markets and deliver persuasive selling messages.
Our online marketing degree programs are ideally suited to preparing students at all levels to enter or grow their experience in the marketing profession. You'll find marketing Associates, Bachelors, Masters and MBA programs that provide a solid understanding of the latest principles and tactics of the various aspects of marketing, including advertising, branding, sales, communications, market research, project management and media strategy.
The need has never been greater for business leaders who can contribute to the knowledge base of contemporary business by making strategically adroit linkages between theory and practice.
The Doctor of Business Administration (D.B.A.) serves as preparation for advanced positions of leadership in business, government, philanthropy, and policy and advocacy organizations. D.B.A.
Digital media has not only changed how quickly news travels, but also expanded the ways in which journalists can relay that information to the public.