How to Become a Marketing Manager

How to Become a Marketing Manager


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Are you investigating what it takes to become a Marketing Manager? The main job of a Marketing Manager is to develop marketing strategies to promote a product or a service. They often manage a profit/loss budget for which they are tasked with the dual goal of maximizing company profits while ensuring customer satisfaction.

In order to do this, Marketing Managers must do things such as define a clear value proposition for the product, estimate the demand for products, set spending budgets to promote the product, find potential customers, and monitor industry trends.

In general, most Marketing Managers have a bachelor's degree in advertising, journalism, statistics or management . Others may have Master's degrees in Marketing or business Administration.[ii] Below are a list of Marketing Degrees that may help you realize your dreams of becoming a Marketing Manager. 

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Frequently Asked Questions About Becoming a Marketing Manager

What is the average Marketing Manager salary?
What skills do Marketing Managers posses?
What are common types of software I would have to learn as a Marketing Manager?
What types of personalities are a good fit for becoming a Marketing Manager?
What search terms should I look for when searching for a Marketing Manager job?