Marketing (Bachelor's)

This completion program-for students with an associate's degree or at least a year of college credit-provides a solid grounding in the core knowledge and competencies required of managers in today's diverse, global, and technologically sophisticated business environment.

This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.