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| Degree Title: | Marketing (Bachelor's) | ||
| School: | University of Phoenix | ||
| Degree Description: |
Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. The Bachelor of Science in Business/Marketing program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.
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