Graduate Marketing (Certificate)

The Graduate Marketing Certificate Program has been developed in response to the important role played by marketing managers within an organization, particularly as organizations diversify to capitalize upon Internet opportunities to expand their markets. This program is designed for students who are new to the field of marketing and want to learn about the fundamentals of marketing and for those who already work within a marketing department, but seek to broaden their knowledge of the marketing concepts and how to apply them. Students will be introduced to the marketing theories and principles that frame a wide range of issues and challenges faced by today's marketer. Students will have opportunities to practice making decisions to solve a wide range of problems by applying these marketing theories and principles.

Topics include: e-Marketing Theory and Application, Consumer Behavior, Marketing Research, Marketing Strategy, and the Marketing Capstone Course.