Undergraduate Certificate in Marketing Management

UMUC's Undergraduate Marketing Management Certificate prepares students for supervisory and mid-level management positions in customer service and customer relations. It provides both e-commerce and team-management skills. The program allows customer service/customer relations employees working in public and private sector organizations to upgrade their knowledge and skills in relation to key organizational, management, and customer issues. Core coursework includes: Management and Organization Theory, Marketing Principles and Organization, Integrated Marketing Communications, Customer Relationship Management, and Consumer Behavior. This certificate requires 18 semester hours to complete.