Undergraduate Certificate in Marketing Communications

UMUC's Undergraduate Marketing Communications Certificate combines courses in communications and customer service with technological skills to prepare students for careers with management potential in such technology-related marketing areas as testing, planning, training, and customer assistance. Emphasis is on applying continuous improvement principles to communication between the customer and the organization and on honing the ability to communicate technical information to nontechnical audiences.

Note: Courses assume some basic knowledge of computers and business. Students without previous computer experience should first take Introduction to Microcomputer Software or Introduction to Computer-Based Systems. Students with no work experience should take Introduction to Business and Management. Core coursework includes: Human Factors in Information Systems, Marketing Principles and Organization, Integrated Marketing Communications, Customer Relationship Management, E-Marketing, and Technical Writing. This certificate requires 18 semester hours to complete.