Undergraduate Certificate in E-Commerce in Small Business

UMUC's Undergraduate E-Commerce in Small Business Certificate prepares entrepreneurs and managers of small businesses to utilize e-commerce for entrepreneurial ventures. It helps them consider the implementation issues associated with strategy, planning, organizational structure, supportive organizational culture, operations, hardware and software, control systems, customer service infrastructure, and administrative support systems.

This program also enables entrepreneurs, small-business owners, non-IT managers, and others in small business to upgrade their skills with the theory and practical knowledge necessary for organizing an e-commerce effort within a small business. Core coursework includes: Managing E-Commerce in Organizations, Entrepreneurship and New Venture Planning, Information Systems in Organizations, Marketing Principles and Organization, Customer Relationship Management, and E-Marketing. This certificate requires 18 semester hours to complete.