Using Social Media as a Tool for Public Relations Course

Earn your certificate in Business from University of California, Irvine


Program Title:	Using Social Media as a Tool for Public Relations Course
Program Level:	Certificate
School:	University of California, Irvine
Program Description:	Public relations is about mutually beneficial relationships between organizations and the audiences on which their success or failure depends. Key audiences of every kind can now be reached through new technology. Social media is especially helpful in fostering communication with and listening to key constituencies. It's now incumbent upon public relations professionals to not only be familiar with, but also to implement and manage a myriad of effective online communication channels.