Pitching and Writing for Success course

Earn your certificate in Business from University of California, Irvine


Program Title:	Pitching and Writing for Success course
Program Level:	Certificate
School:	University of California, Irvine
Program Description:	The key to being successful at media relations is learning how to pitch your story. Learn how to develop, tighten and refine your news pitch, how to target the right journalist and how to build relationships with the media from a social exchange perspective. You will gain hands-on experience at proactive and reactive news pitching. This course will help you to develop your pitching and news writing skills through hands-on experience and follow-up.