Designing and Executing a Successful PR Campaign Course

Earn your certificate in Business from University of California, Irvine


Program Title:	Designing and Executing a Successful PR Campaign Course
Program Level:	Certificate
School:	University of California, Irvine
Program Description:	This course provides a comprehensive overview of planning, executing, managing and evaluating a successful PR campaign. Special emphasis is on the all-important planning stage of the PR campaign in which objectives, strategies, key messages, and target audiences are developed. Then, students are introduced to the key PR campaign tactics available today, including the basics such as community relations, special events, media relations, publicity, and articles. Participants also examine new social media tactics.