| Degree Description: |
Excel in today's dynamic business environment by gaining valuable skills in marketing. You'll get on the career fast track with expertise in communication, promotion, management, and much more.
Objectives
The student who graduates with a major in marketing will be able to:
- Critically evaluate marketing situations and make informed marketing decisions.
- Explain the significance of global markets and the universal marketing processes to develop global marketing plans.
- Relate how marketing has contributed to the political, economic, and legal environments of today's global society.
- Develop competency in the technological applications used by the marketing profession.
- Describe the complex nature of corporate ethics and the social responsibility of organizations in the conduct of marketing activities.
- Deomonstrate professional and effective written and oral communications skills.
- Develop the leadership skills necessary to function as a senior staff member in a marketing department or marketing agency.
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