Bachelor of Business Administration - Marketing

The UMass Amherst Isenberg School of Management and the Division of Continuing Education introduce the online Bachelor of Business Administration with a concentration in Marketing. The online BBA degree program is a part-time program designed for working adults who have already completed sixty credits of college level work. The Marketing concentration will familiarize students with the fast-paced world of Marketing, preparing them for a career in this exciting industry. Students may enroll in courses as non-degree students prior to application for admission, however, there is a limit to the number of courses that may be taken prior to matriculation. Enrollment in courses does not guarantee acceptance into the BBA degree program.