Advanced Marketing Strategy (Certificate)

This is the capstone course to the Master Certificate in Business Marketing. You'll learn the strategic role of marketing in guiding all organizational decisions, in addition to: how all marketing communications support a single objective; key differences between marketing to businesses and marketing to consumers; and reasoning behind company decisions as it expands to the global market. You will be spending two weeks with experts on each of the following business fields:

• Marketing Strategy
• Marketing Promotions
• Business-to-Business Marketing
• International Marketing

About Tulane University
Founded in 1834, Tulane University is one of the top research universities in the nation. Tulane University's Freeman School of Business was established in 1914 and has since become one of the nation's premier business schools, world renowned for developing passionate leaders. Both Tulane University and the Freeman School of Business have consistently ranked in U.S. News & World Report's "Top 50."