| Degree Description: |
Be part of the driving force of business with Southern New Hampshire University’s Bachelor of Science in Marketing program. The marketing field encompasses activities related to identifying, selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products and services in domestic and international marketplaces. The degree to which companies are able to do it well and respond to customer demands largely determines their success. Southern New Hampshire University’s marketing program integrates theory and application. You also will study general management, finance, organizational behavior, information technology and the liberal arts. The program prepares you to work in various areas of the marketing field, including executive retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution, market research and customer relations. Courses include Consumer Behavior and Strategic Marketing Planning. 120 credit hours are required to complete this program.
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