International Business- Concentration in Marketing (Bachelor)

As the world becomes a global marketplace, many businesses seek to expand their operations across national borders. Multinational corporations from various industries work with international clients and suppliers. Some international business careers are found in the United States, but many positions involve working or travelling abroad. Not only does Schiller’s online versatile International Business in Marketing degree offer a rich background on patterns of international trade, multinational business operations, analysis of financial structures and financing, it also emphasizes elementary familiarization with a basic outline of international organizational administration and marketing.

In order to succeed in marketing, you must have multicultural awareness and sensitivity. Knowledge of a foreign language is also essential for many career paths. Schiller Online offers all the tools needed to excel in the corporate environment. The different cultural norms are at play when people interact, and there are various factors which affect communication, particularly in an international context. Understand and adapt the oral and non-verbal cultural differences of the world. Focus on group behavior and leadership necessary to transform human resources into effective organizational entities. The theory and practice that relate to individuals interacting in the work environment are a priority to individuals interested in the following career opportunities: international account executive, international product manager, international purchasing agent, foreign exchange trader, and international real estate agent.

Schiller international marketing professionals need to be tech savvy, skill oriented, and have the desire and ability to travel to many different destinations worldwide. You also need to understand and work with people from different backgrounds, cultures, and nationalities as well as work under difficult and demanding situations involving customers, co-workers, and management.