Bachelor of Science in Business Administration - Marketing

Peirce College offers a Bachelor of Science in Business Administration with a concentration in Marketing. The Bachelor in Marketing concentration exposes you to topics and issues at the management level, such as marketing management and international marketing. You will build on the foundation that you received at the associate level. Learn about Internet marketing, customer relationship management, consumer behavior, personal selling strategies, and market research with our concentration in Marketing.

Course highlights of this BS in Business Administration include: Marketing Research, Marketing Management, International Marketing and Operations Management. Graduates from this program will have an idea of how marketing drives the entire organization. In the bachelor level marketing concentration, you will learn how marketing managers develop marketing plans and strategy.

Students will complete a minimum of 121 credits to earn a bachelor's degree. Generally, a student will generally complete 121 credits in 41 classes.