Bachelor of Business Administration-Communications

The Bachelor of Business Administration (BBA) with a specialization in Communication program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. This program is designed to develop the knowledge and skills for effective communication within the business environment. The communications specialization focuses on the development of professional competencies and values in such areas as public relations, communications theory, communication law and ethics, mass communication, media and advertising, and applications in business communications.