| Degree Description: |
With the growing use of the Internet as a medium for sales, marketing and other business-related avenues, successful companies are utilizing the World Wide Web to complement their existing services and products. With this technology comes the need for Web designers and e-marketing specialists who have the skills and expertise to help companies continually adapt to and implement current and future Internet technologies. Two concentrations within the online Digital Communication major allow you to tailor the program to your specific career goals. The Web Development concentration focuses on the technologies necessary to implement enterprise-level Web sites as well as the tools to continually enhance the end product: a well-designed, easy-to-use Web site. The E-Marketing concentration centers on the skills necessary to market products and services in the information age via the Internet, email, etc.
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