| Degree Description: |
Are you interested in pursuing a career in advertising, public relations, corporate marketing, online retailing or customer relationship management? As global competition in consumer goods and services increases, demand for business professionals with an enhanced knowledge of marketing is expected to continue to grow. If you want to enter into or advance in the marketing profession, the Bachelor of Arts in Business Administration with a specialization in Marketing from Florida Tech is the degree for you. Courses teach fundamental business and marketing principles, and build key interpersonal, creative and analytical skills. To ensure a complete education, every business program at Florida Tech is structured from a broad-based liberal arts education to career-specific business and marketing courses.
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