Bachelor of Arts in Innovation and Marketing Management Degree Completion

Concordia's Bachelor of Arts in Innovation and Marketing Management Degree Completion program combines the building blocks of marketing with the practical tools that individuals will need in the business world for years to come. The program is based on concepts of adult education, which includes a focus on practical, hands-on learning. Ethics, globalism, creativity, customer service, e-commerce, and entrepreneurship are some of the topics explored throughout the curriculum. Successful completion of this program helps students prepare to become effective marketing and project managers within all organizations, including public, private, government and non-profit sectors. Students also learn critical factors to drive business by creating marketing plans, understanding buyer behavior, defining markets, and measuring success. This degree program discusses the skills necessary to start and own their business venture or those interested in working in a small entrepreneurial or a family-owned business.

45 credits areneeded to complete this degree, and each course is 14 weeks long delivered via WebCT.