Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketer's project consumer needs, translate those needs into products and services, and sell their products for a profit. This CSU program provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field. Columbia Southern University's Bachelor of Science in Marketing program explores major dimensions of the marketing environment to include economic, social, cultural, political, legal and regulatory information. Marketing is also explored from a global perspective, including analysis and targeting of global market opportunities and strategies in for profit and nonprofit sectors. The program combines information on the human need for information with substantial case studies of benchmark marketing programs in several corporations.
