Bachelor of Business Administration - General Management - Marketing Specialization

Graduates of the Bachelor of Business Administration in General Management program are prepared for professional careers in business, government, and nonprofit organizations. Courses in this unique program provide students with the skill sets required of knowledgeable workers in this Information Age. Additionally, students have the option of choosing a specialization in Marketing, eCommerce, Human Resources or Project Management. Graduates will have the problem solving, strategic planning, communication, interpersonal, and technology application skills needed to meet operational demands and resolve contemporary business problems. Through exposure to active learning techniques, practical application of research methods, team projects, presentations, and internships, students will be prepared not only for the challenges of management positions, but also for a life of continued learning - both at work and in their private lives.

Through the Marketing specialization students prepare for entry-level marketing positions. Courses will focus on buying and selecting media, advertising agencies, sales, product and promotion strategy, negotiating, developing marketing and sales plans, managing marketing and sales teams, proposal writing, direct marketing, distribution channels, international marketing and the value of customer relationships.

The Bachelor of Business Administration - General Management degree program is available at select Bryant & Stratton College campuses in Ohio, Virginia, Wisconsin and Western New York, as well as online; however, not all specialization courses will be offered online or on campus every semester.

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