Bachelor of Business Administration - General Management - eCommerce Specialization

Graduates of the Bachelor of Business Administration in General Management program are prepared for professional careers in business, government, and nonprofit organizations. Courses in this unique program provide students with the skill sets required of knowledgeable workers in this Information Age. Additionally, students have the option of choosing a specialization in Marketing, eCommerce, Human Resources or Project Management. Graduates will have the problem solving, strategic planning, communication, interpersonal, and technology application skills needed to meet operational demands and resolve contemporary business problems. Through exposure to active learning techniques, practical application of research methods, team projects, presentations, and internships, students will be prepared not only for the challenges of management positions, but also for a life of continued learning - both at work and in their private lives.

eCommerce specialization courses focus on strategy and management, business models, social impact of the media, web design tools, design principles, social networking, web 2.0 tools, technology infrastructure and more. Students who choose the ecommerce specialization prepare for entry-level positions in the rapidly growing eCommerce and Internet Marketing industries.

The Bachelor of Business Administration - General Management degree program is available at select Bryant & Stratton College campuses in Ohio, Virginia, Wisconsin and Western New York, as well as online; however, not all specialization courses will be offered online or on campus every semester.

For more information about our graduation rates, the median debt of students who completed each program and other important information, please click the link below.

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