Bachelor of Science in Advertising Management

This degree provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign.  The curriculum is designed to analyze target markets, examine how advertising affects consumer behavior, utilize research in decision-making, and evaluate how copy, communication, media, and brand management are utilized to increase net worth.

Students in this program can expect to learn how to:

• Manage an advertising department,
• Design a comprehensive advertising plan,
• Manage the total copy concept including copy, style, slogans, words, visuals and print,
• Produce a portfolio with class projects,
• Develop a complete media plan, and
• Understand the tools of public relations.