Bachelor's (BBA) - Marketing

The AIU Online Bachelor of Business Administration with a specialization in Marketing program is designed to help provide students with the real-world education and experience necessary to pursue career opportunities in the fast-paced, ever-changing marketing industry, including careers in corporate marketing, advertising agencies, PR firms, and sales departments.

The program combines a core education in business, and then focuses on topics specific to business marketing in a corporate environment. Some these specific areas include:

• Determine market demand and segment the market to achieve the best results compared to its competitors.
• Analyze situations that center around key marketing management tasks such as:
  • Marketing research
  • Sales forecasting
  • Product and brand management
  • Distribution channels
  • Pricing and promotion
  • Advertising

With a solid background in marketing concepts and business strategies this is a solid foundation for those wishing to continue their educations beyond a Bachelor's degree by advancing into the AIU Online Marketing MBA program.

The BBA in Marketing can be completed online with great flexibility. AIU is aware that focused professionals need to keep their knowledge and expertise current with industry standards in order to be acknowledged for their accomplishments and considered for the future, so AIU degree programs are updated to keep pace with the ever-changing theories and practices of their respective disciplines .The AIU community believes it has a special commitment to support each individual's goals and emphasis on the educational, professional, and personal growth of each student.

AIU cannot guarantee employment or salary.

Not all programs are available to residents of all states. Admissions staff will advise prospective students of any specific limitations for their states.

For program disclosure information, click here