Online Marketing Courses
The marketing field offers so much to people who are organized and creative. If you can determine the right ways to promote something and get it in the hands of those who will use it, you’ve got a solid skill.
When you enter this arena, you can do a number of things related to promoting products and services. You can conduct competitive analyses to determine the right distribution channels for marketing and do work in the channel development arena. Many large companies use marketing managers to oversee their overall promotional strategy, which can also include advertising and public relations. (cont.)
Some companies have separate departments or hire out agencies to manage those, while others let it all fall under the marketing umbrella. Regardless, exceptional oral and written communication skills are imperative.
The marketing field also includes marketing agencies that handle different clients simultaneously. In this respect, you can work for an agency as an account manager. The marketing sector is also ideal for copywriters, graphic designers and Web developers that put together marketing collateral including websites. The chance to become a freelancer in the marketing arena is also huge because copywriters, designers and general consultants are often used by businesses that do not need a full-time staffer to cover a project or their marketing strategy and do not want to retain an agency, but who want to devote attention to it.
To get started in marketing, there are several topics you can study including communications, public relations and English. If you want to advance in this field you can pursue higher degrees, but generally putting time into developing your career will enable you to climb the corporate ladder effectively and find an aspect of this field that you can excel in.
Select Marketing Course:
Grand Canyon University
- Non-Degree Bound Graduate Courses
Single courses offer students the ability to enroll in a university course without intention to complete a degree program. Grand Canyon University has a vast...
- Non-Degree Bound Undergraduate Courses
Single courses offer students the ability to enroll in a university course without intention to complete a degree program. Grand Canyon University has a vast...
University of Phoenix
- Advertising and Creative Strategy (MKT 447)
Credits: 3 Course DescriptionThis course provides an overview of advertising in the context of integrated marketing. Topics include the development of adv...
- Advertising and Media Communications (BCOM 426)
Credits: 3 Course DescriptionThis course focuses on the role of media communication and advertising in the business environment. Topics will explore media...
- Applications in Business Communications (BCOM 457)
Credits: 3 Course DescriptionIn this course, students will integrate the principles and practices of communications theory and practice with communication...
- Business Writing Essentials (COMM 208)
Credits: 3 Course DescriptionThis course covers business writing as part of the managerial communications process. Emphasis is placed on the importance of...
- Buyer Behavior (MKT 463)
Credits: 3 Course Description This is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a...
- Consumer Behavior (MKT 435)
Credits: 3 Course DescriptionThis is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a...
- Consumer Behavior (MKT 555)
Credits: 3 Course DescriptionThis course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the org...
- e-Marketing Theory and Application (EBUS 520)
Credits: 3 Course DescriptionThis course examines the theory and application of electronic marketing. In addition to looking at the new marketing mix, whi...
- Integrated Marketing Communications (MKT 467)
Credits: 3 Course DescriptionIn this course the role of integrated marketing communications in business and society is analyzed, giving a broad view of th...
- Integrated Marketing Communications (MKT 581)
Credits: 3 Course DescriptionThe course examines the role of integrated marketing communications (IMC) as it relates to strategic marketing within an orga...
- Integrated Marketing Strategies (MKT 498)
Credits: 3 Course DescriptionThis course provides students with an in-depth study of Integrated Marketing Communications (IMC). Emphasis will be placed on...
- International Marketing (MKT 450)
Credits: 3 Course DescriptionThis course provides the conceptual framework for marketing across national borders, as well as marketing within different fo...
- Leveraging Customer Relationships (CCP 304)
Credits: 3 Course DescriptionThis course focuses on leveraging customer relationships in a call center environment. Students examine customer relationship...
- Marketing (MKT 421)
Credits: 3 Course DescriptionThis course involves an integrated analysis of the role of marketing within the total organization. Specific attention is giv...
- Marketing Capstone Course (MKT 590)
Credits: 3 Course DescriptionThis is an integrative course and the capstone for the MBA/MKT program. The outcome is for students to develop a portfolio of...
- Marketing for Health Care (HCS 539)
Credits: 3 Course DescriptionThis course examines marketing principles as they are applied within various health delivery systems. Special attention is fo...
- Marketing Management (MKT 551)
Credits: 3 Course DescriptionThis course develops the marketing principles by which products and services are designed to meet customer needs, priced, pro...
- Marketing Management (MMPBL 580)
Credits: 3 Course DescriptionThis course examines the role and importance of marketing management in every organization competing in highly diverse local ...
- Marketing Research (MKT 441)
Credits: 3 Course DescriptionThis course covers basic research methodology applied to marketing issues. Students study methods and techniques for collecti...
- Marketing Research (MKT 560)
Credits: 3 Course DescriptionThis course is designed to integrate theory and practice and develop students' analytical skills in marketing research method...
- Marketing Strategy (MKT 565)
Credits: 3 Course DescriptionThis course introduces the principles and tools for managers to apply in the development, implementation, and review of marke...
- Product and Brand Marketing (BRM 453)
Credits: 3 Course DescriptionThis course presents an analysis of the goods and services lifecycle from conception to purchase. Upon completion of this cou...
- Product Development (MKT 570)
Credits: 3 Course DescriptionThis course examines the challenges that companies face in developing new products and services. Students will explore the va...
- Public Relations (MKT 438)
Credits: 3 Course DescriptionThis course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools us...
- Retail Marketing (BRM 452)
Credits: 3 Course DescriptionThis course presents strategies for capitalizing on consumer behavior and growing retail market share through the application...
- Sales Management (MKT 469)
Credits: 3 Course DescriptionThis course studies the complex and demanding responsibilities of sales management in the 21st century, including managing th...
- Sales Tools and Strategies (MKT 445)
Credits: 3 Course DescriptionThis course is an examination of basic principles involved in the sales process, the relationship between sales and business ...
- Seminar in Marketing Management (MKT 591)
Credits: 3 Course Description This seminar provides a forum for the study of marketing management. The seminar draws upon and integrates complex business p...
- Sustainable Customer Relationships (MBA 570)
Credits: 3 Course DescriptionThis course develops the discipline of maintaining customer focus in highly diverse local and global markets. Topics include ...
University of California - Irvine
- Corp Social Responsib in PR
- Designing and Executing PR Campaigns
- E-Marketing course
Strategic use of the Internet can increase the efficiency and effectiveness of your overall marketing program when you know what options are available to you...
- Medical Product Marketing
Getting your medical product to market successfully starts before product design and does not end with the product launch. This course focuses on what is nee...
- PR for Hospitality Industry
- PR Research and Measurements
- PR: Strategies and Tactics
- Social Media and Web 2.0
UCI's Social Media and Web 2.0 Essentials and Possibilities course explores and defines Web 2.0, Social Media and a variety of the tools available. This cour...
- Social Media as Tool for PR
- Social Media Marketing
UCI's Social Media Marketing in the 21st Century explores social networking and how companies have utilized this technique to increase its member base, which...
- Social Media Strategy
- Spa Marketing & Branding
Effective marketing and branding means more customers, increased sales, and branding opportunities for your spa. In this course, you will learn the fundament...
CBT Direct
- Consumer Behavior: Analysis of Consumer Behavior
To analyze consumer behavior.Language:EnglishLearning Format:OnlineRequirements:A comprehensive understanding of the principles of marketing.Schedule:4 hours
- Consumer Behavior: Consumer Attitudes
To outline the importance of consumer attitudes.Language:EnglishLearning Format:OnlineRequirements:A comprehensive understanding of the principles of marketi...
- Consumer Behavior: Consumer Decisions and Choices
To investigate how consumers make decisions and chose products.Language:EnglishLearning Format:OnlineRequirements:A comprehensive understanding of the princi...
- Consumer Behavior: Personality and the Self
To understand the role of personality and the self in marketing.Language:EnglishLearning Format:OnlineRequirements:A comprehensive understanding of the princ...
- Developing Marketing Strategy: Advertising and Pricing
To introduce the learner to advertising strategies and campaign methods, and to discuss pricing.Language:EnglishLearning Format:OnlineRequirements:A basic un...
- Developing Marketing Strategy: Buying Behavior and Research
To introduce the learner to different types of consumer behavior, and to define marketing information and research.Language:EnglishLearning Format:OnlineRequ...
- Developing Marketing Strategy: Distribution and the Retail Cycle
To introduce the learner to distribution issues, and to discuss the retail cycle.Language:EnglishLearning Format:OnlineRequirements:A basic understanding of ...
- Developing Marketing Strategy: Distribution Strategy
To explore the role of distribution in marketing strategy and to detail the elements of distribution strategy.Language:EnglishLearning Format:OnlineRequireme...
- Developing Marketing Strategy: Fundamentals of Marketing
To provide the learner with an overview of the basic principles and practices of marketing.Language:EnglishLearning Format:OnlineRequirements:None.Schedule:4...
- Developing Marketing Strategy: Marketing Fundamentals
To introduce the learner to the principles of marketing and to describe how businesses undertake their marketing function.Language:EnglishLearning Format:Onl...
- Developing Marketing Strategy: Marketing Globally
To introduce the user to the environments and demographics of marketing.Language:EnglishLearning Format:OnlineRequirements:A basic understanding of the princ...
- Developing Marketing Strategy: Marketing in the New Economy
To outline some of the important issues facing today’s marketing managers.Language:EnglishLearning Format:OnlineRequirements:A basic understanding of the pri...
- Developing Marketing Strategy: Pricing Strategy
To introduce price as an element of the marketing mix and to describe pricing strategies and price adjustment.Language:EnglishLearning Format:OnlineRequireme...
- Developing Marketing Strategy: Product Planning and Management
To introduce the learner to the principles of product planning and development.Language:EnglishLearning Format:OnlineRequirements:A basic understanding of th...
- Developing Marketing Strategy: Product Strategy
To define the basic components of a product, to define the terms and characteristics of the product life cycle, and to outline the characteristics and struct...
- Developing Marketing Strategy: Promotion and Personal Selling
To introduce the learner to the promotion blend, and discuss effective personal selling.Language:EnglishLearning Format:OnlineRequirements:A basic understand...
- Developing Marketing Strategy: Promotion Strategy
To outline the basic concepts of promotion and promotional strategy.Language:EnglishLearning Format:OnlineRequirements:None.Schedule:3 hours
- Developing Marketing Strategy: Strategic Marketing
To introduce strategic marketing and to give an overview of the ethical issues involved in marketing and look at corporate social responsibility.Language:Eng...
- Developing Marketing Strategy: Targeting Opportunities
To define the various factors that help companies target marketing opportunities.Language:EnglishLearning Format:OnlineRequirements:A basic understanding of ...
- Developing Marketing Strategy: The Principles of Marketing
To introduce the main concepts related to marketing, including quality, and how it is an integral part of our day-to-day lives.Language:EnglishLearning Forma...
- Developing Marketing Strategy: The Role of Marketing
To define marketing and marketing strategy.Language:EnglishLearning Format:OnlineRequirements:None.Schedule:3 hours
- Leading for Business Results: Service in an E-World
To outline effective contemporary marketing strategies, and to explain the importance of consistent customer service in today^s economy.Language:EnglishLearn...
- The Business of Selling: Adaptive Selling
To describe the various factors that make up the sales environment.Language:EnglishLearning Format:OnlineRequirements:Basic understanding of the marketing co...
- The Business of Selling: Fundamentals of Professional Selling
To introduce the learner to the fundamentals of professional selling.Language:EnglishLearning Format:OnlineRequirements:Basic understanding of the marketing ...
- The Business of Selling: Gaining Commitment
To explain how to secure commitment.Language:EnglishLearning Format:OnlineRequirements:A basic understanding of the operations management function.Schedule:3...
- The Business of Selling: Identifying Needs
To demonstrate how to design presentations to fit customers’ needs.Language:EnglishLearning Format:OnlineRequirements:A basic understanding of the marketing ...
- The Business of Selling: Making Contact
To illustrate the most effective techniques for contacting prospects.Language:EnglishLearning Format:OnlineRequirements:Basic understanding of the marketing ...
- The Business of Selling: Managing Work and Career
To explain how to manage work and career.Language:EnglishLearning Format:OnlineRequirements:Basic understanding of the marketing competency.Schedule:3 hours
- The Business of Selling: Relationship Marketing
To explain relationship marketing.Language:EnglishLearning Format:OnlineRequirements:Basic understanding of the marketing competency.Schedule:4 hours
- The Business of Selling: Successfully Building Relationships
To illustrate how to build and maintain long-term relationships.Language:EnglishLearning Format:OnlineRequirements:Basic understanding of the marketing compe...
