OnCampus Research gets help, feedback from McCombs School of Business

As part of a recent research project with senior marketing students from The McCombs School of Business at the University of Texas at Austin, OnCampus Research received an array of suggestions from the students that could help the company grow its pool of campus-based consumers.

OnCampus Research, based in Oberlin, Ohio, is a division of the National Association of College Stores. It is a consultative research group that specializes in helping companies better understand the college market. OnCampus makes use of various research methods including online surveys and online student panels to gather reliable data appropriate in addressing a wide range of a company's marketing needs.

The marketing class assessed the interests and motivations of college students who currently participate in the OnCampus' research panels and created a comprehensive market strategy to increase the number and participation of students.

"The OnCampus Research project was a perfect fit for our senior marketing students," says Ben Bentzin, who teaches the marketing class at the McCombs School of Business. "The project gave students real world marketing experience before they enter the professional workforce and On Campus Research gained insights into consumer motivations."

By Mark Danson