Business schools attempt to make content more engaging

Business schools attempt to make content more engaging

Students who choose to accelerate their careers may be in for a bit of a surprise when they see their required reading lists, as some professors are using alternative methods to keep their students engaged.


The Wall Street Journal reports that Jeremy Short, a professor of management at Texas Tech University, recently lent his expertise to a graphic novel that is intended for use as a textbook.


The book, entitled Atlas Black: Managing to Succeed, chronicles the struggles and successes of a budding entrepreneur as he attempts to open his own restaurant. Short currently uses the book as a primary source for his undergraduate classes and additional reading for his MBA students.


He explained that the book was inspired by satirical television shows, such as The Office, that related to their audience while keeping them entertained.


Because business studies can sometimes be "dull and boring," Short told the media outlet that he aimed to create a storyline that could combine a series of "disconnected examples of management theory."


Short also created a YouTube video that resembles a movie trailer, which is intended to get students excited about their business courses, Flat World Knowledge reports.

By Stefanie Hughes