Business professionals can gain online education through a new iPhone application

Business professionals can gain online education through a new iPhone application
Working adults pursing online MBAdegrees may soon be able to study using their iPhones.
McGraw-Hill Professional has announced a partnership with Scrollmotion, an iPhone application developer, to make more than 600 e-books available to users.
The first round of books that can be read on the iPhone address topics such as business, career development, management, innovation, entrepreneurship, communication, finance and investing. The companies plan to add books on medicine, engineering, computing and education by the end of this year.
Iceberg Reader, one of Scrollmotion's applications, will provide the books to business professionals in an interactive format that will include search functions, email sharing and multimedia options with the content.
The application is targeted at the "enormous untapped market" of "globe-trotting executives" and the "hundreds of thousands of commuters and other voracious readers who always have a smart phone in their pockets," said Calvin Baker, chief content officer for Scrollmotion.
Professionals who rely on the convenience offered by emerging technology to succeed in their jobs may use such developments to obtain an online degree without disrupting their careers.


