Marketing Managers

Career Description: Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Industry: Management

Other Job Titles for Marketing Managers:

• Realistic: Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
• Investigative: Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
• Artistic: Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
• Social: Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
• Enterprising: Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
• Conventional: Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
• First Interest High-Point: Primary-Rank Descriptiveness
• Second Interest High-Point: Secondary-Cutoff/Rank Descriptiveness
• Third Interest High-Point: Tertiary-Cutoff/Rank Descriptiveness

• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Compile lists describing product or service offerings.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Select products and accessories to be displayed at trade or special production shows.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Initiate market research studies and analyze their findings.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Conduct economic and commercial surveys to identify potential markets for products and services.
• Arrange telephone answering services, deliver mail and packages, or answer questions regarding locations for eating and entertainment.
• Perform marketing and public relations activities.
• Organize and coordinate the work of staff and convention personnel for meetings to be held at a particular facility.
• Receive and process advance registration payments, mail letters of confirmation, or return checks when registrations cannot be accepted.
• Meet with clients to schedule and plan details of conventions, banquets, receptions and other functions.
• Provide assistance to staff members by inspecting rooms, setting tables or doing laundry.
• Book tickets for guests for local tours and attractions.
• Establish personal offices in local districts or states, and manage office staff.
• Evaluate the structure, efficiency, activities, and performance of government agencies.
• Organize and maintain campaign organizations and fundraisers, in order to raise money for election or re-election.
• Oversee expense allowances, ensuring that accounts are balanced at the end of each fiscal year.
• Promote the industries and products of their electoral districts.
• Represent their government at local, national, and international meetings and conferences.
• Speak to students to encourage and support the development of future political leaders.
• Harvest crops, and collect specialty products such as royal jelly, wax, pollen, and honey from bee colonies.
• Install and shift irrigation systems to irrigate fields evenly or according to crop need.
• Herd cattle, using horses or all-terrain vehicles.
• Destroy diseased or superfluous crops.

Emerging Tasks

• Collect payments and record data pertaining to funds and expenditures to monitor the revenue activity of the hotel or facility.
• Direct, coordinate, and evaluate the activities of personnel, including support staff, engaged in administering academic institutions, departments and/or alumni organizations.
• Formulate strategic plans for the institution.
• Oversee facilities management for the university, including construction, repair, and maintenance projects.
• Promote the university by participating in community, state, and national events/meetings, and by developing partnerships with industry and secondary education institutions.
• Write grants to procure external funding, and supervise grant-funded projects.

• Analyzing Data or Information: Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
• Assisting and Caring for Others: Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.
• Coaching and Developing Others: Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
• Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
• Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Controlling Machines and Processes: Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
• Coordinating the Work and Activities of Others: Getting members of a group to work together to accomplish tasks.
• Developing and Building Teams: Encouraging and building mutual trust, respect, and cooperation among team members.
• Developing Objectives and Strategies: Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Documenting/Recording Information: Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
• Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment: Providing documentation, detailed instructions, drawings, or specifications to tell others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.
• Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.
• Estimating the Quantifiable Characteristics of Products, Events, or Information: Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
• Evaluating Information to Determine Compliance with Standards: Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
• Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.
• Guiding, Directing, and Motivating Subordinates: Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
• Handling and Moving Objects: Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
• Identifying Objects, Actions, and Events: Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
• Inspecting Equipment, Structures, or Material: Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
• Interacting With Computers: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Interpreting the Meaning of Information for Others: Translating or explaining what information means and how it can be used.
• Judging the Qualities of Things, Services, or People: Assessing the value, importance, or quality of things or people.
• Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.
• Monitor Processes, Materials, or Surroundings: Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
• Monitoring and Controlling Resources: Monitoring and controlling resources and overseeing the spending of money.
• Operating Vehicles, Mechanized Devices, or Equipment: Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or water craft.
• Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Performing Administrative Activities: Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
• Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
• Performing General Physical Activities: Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
• Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
• Provide Consultation and Advice to Others: Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
• Repairing and Maintaining Electronic Equipment: Servicing, repairing, calibrating, regulating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical) principles.
• Repairing and Maintaining Mechanical Equipment: Servicing, repairing, adjusting, and testing machines, devices, moving parts, and equipment that operate primarily on the basis of mechanical (not electronic) principles.
• Resolving Conflicts and Negotiating with Others: Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
• Scheduling Work and Activities: Scheduling events, programs, and activities, as well as the work of others.
• Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
• Staffing Organizational Units: Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
• Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Training and Teaching Others: Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
• Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.

Detailed Work Activities

• analyze market or delivery systems
• analyze sales activities or trends
• assign work to staff or employees
• conduct market research
• conduct or attend staff meetings
• conduct research on work-related topics
• conduct sales presentations
• confer with other departmental heads to coordinate activities
• consult with managerial or supervisory personnel
• develop marketing strategy
• develop pricing strategy
• direct and coordinate activities of workers or staff
• estimate product demand
• evaluate performance of employees or contract personnel
• hire, discharge, transfer, or promote workers
• identify potential markets
• make presentations
• manage contracts
• monitor consumer or marketing trends
• oversee execution of organizational or program policies
• oversee sales programs
• perform general financial analysis
• prepare reports
• provide customer service
• use knowledge of economic trends
• use knowledge of written communication in sales work
• use marketing techniques
• use product knowledge to market goods
• use public speaking techniques
• schedule employee work hours
• supply guests with information or services
• understand government health, hotel or food service regulations
• use computers to enter, access or retrieve data
• write business correspondence
• use public speaking techniques
• write legal documents
• resolve personnel problems or grievances
• schedule work to meet deadlines
• supervise production workers
• supervise quality control workers
• understand technical operating, service or repair manuals
• use inventory control procedures
• use long or short term production planning techniques
• use negotiation techniques
• use oral or written communication techniques
• use technical information in manufacturing or industrial activities
• maintain job descriptions
• manage contracts
• monitor operational budget
• negotiate labor agreements
• obtain information from individuals
• orient new employees
• oversee execution of organizational or program policies
• participate in staff training programs
• prepare or maintain employee records
• prepare reports for management
• present information on human resource management issues
• recommend action to ensure compliance
• recommend personnel actions, such as promotions, transfers, and dismissals
• recruit employees
• resolve personnel problems or grievances
• resolve worker or management conflicts
• seek out applicants to fill job openings
• use conflict resolution techniques
• use interpersonal communication techniques
• use interviewing procedures
• use knowledge of employee classification system
• use negotiation techniques
• use project management techniques
• write employee orientation or training materials
• schedule activities, classes, or events
• schedule employee work hours
• slaughter animals, fish, or poultry
• study production records
• transport passengers or cargo
• understand second language
• use animal disease control techniques
• use computers to enter, access or retrieve data
• use fish culturing techniques
• use hand or power tools
• use herbicides, fertilizers, pesticides or related products
• use oral or written communication techniques
• use plant disease control techniques

Overall Experience
A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Education
Most of these occupations require a four - year bachelor's degree, but some do not.

Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, human resource managers, computer programmers, teachers, chemists, and police detectives.

• Average hourly wage (2007) -$50.19
• Average annual wage (2007) - $104,400.00

• Projected growth (2006-2016): 14.38%
• Projected need (2006-2016): 24,085
• Employment (2006): 167,464

• Advertising and Promotions Managers
• Demonstrators and Product Promoters
• Public Relations Specialists
• Sales Managers
• Wholesale and Retail Buyers, Except Farm Products
• Recreation Workers
• Purchasing Agents and Buyers, Farm Products
• Storage and Distribution Managers
• Fishers and Related Fishing Workers
• Treasurers and Controllers