Home > Degree Level > Bachelor > Business > Marketing
Every undiscovered genius who's built a better mouse trap that never made it beyond their garage understands the value of marketing as defined by the American Marketing Association:
"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
It has been estimated that the average American is bombarded with more than a thousand marketing messages every day, ranging from logos on coffee cups to Super Bowl commercials. Competition for the consumer's attention is more cluttered than ever. And thanks to the Internet, the consumer is more informed and has more choices than ever.
That's why your next career move should be to earn an online Bachelor's degree in Marketing. Every company that has something to sell needs your help. Even non-profit organizations have to market their message and their mission.
An online Bachelor's degree in Marketing will give you a solid foundation in this fascinating, cross-disciplinary profession. Typical coursework includes such topics as:
- Company and product brand positioning
- The role of marketing communications — advertising, direct marketing, public relations and promotions
- Lead generation and sales
- E-business strategies
- Pricing and distribution strategies
- International marketing
- Market research
- Project management
- Consumer versus business-to-business marketing
In addition to gaining an in-depth understanding of current issues and best-practices in marketing, you-ll benefit from the general education courses required for your Bachelor's degree. You-ll graduate with an informed perspective, problem'solving and communication skills, and a deeper understanding of the social, psychological and cultural issues that will prepare you to excel in the global marketplace.
Online Bachelor's degree programs in Marketing are designed for working adults who need maximum scheduling flexibility and want to complete their degree in less time than is usually required for on-campus programs. Instructors have academic qualifications and professional experience in the subjects they teach, so online courses have a balance of marketing theory and real-world application that could immediately make you more effective in your present job.
Your first assignment is to market yourself, and earning an online Bachelor's degree will make that job a lot easier. Explore these programs in Marketing and request more information today. The respective college or university will help you make sure that a particular program is the right choice for your academic and career objectives.
Select Bachelor Marketing Degree Program:
- Marketing (Bachelor's)
Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. The Bachelor of Science in Business/Marketing program addresses how to ... 
- Management/Marketing (Bachelor's)
If you are ready to advance your career in management, the web-based Bachelor of Science in Management program will help prepare you with the knowledge and skills you need to increase your income potent...
- Marketing (Bachelor's)
If you are seeking a Bachelor of Business Administration with a concentration in Marketing degree completion program online, AIU Online can help you with your education needs.
Careers in marketing are ...
- Marketing (Bachelor's)
Designed specifically for working adults, South University's online Bachelor of Science in Business Administration program prepares you to build upon your professional career. Our Business Administratio...
- Marketing (Bachelor's)
This completion program-for students with an associate's degree or at least a year of college credit-provides a solid grounding in the core knowledge and competencies required of managers in today's div...
- Business Administration-Marketing (Bachelor's)
Are you interested in pursuing a career in advertising, public relations, corporate marketing, online retailing or customer relationship management? As global competition in consumer goods and services ...
- Marketing (Bachelor's)
The CTU Online Bachelor of Science in Business Administration, with a concentration in Marketing, provides students with the knowledge they need to succeed in an industry that features some of the highe...
- Business with a Marketing Minor (Bachelor's)
Would you like to learn more about the behavior that drives buyers? Do you want to know how to market to a digital world? A Management Minor will prepare you to face the toughest challenges in this fiel...
- Marketing (Bachelor's)
Bachelor in Business Administration / MarketingThis program will help you learn the fundamentals, practices, and professional requirements of all phases of business, while acquiring skills in decision-m...
- Marketing Management (Bachelor's)
This program is ideal for the self-motivated learner with some marketing experience who needs a bachelor's degree, wants training and credentials for career advancement, and can devote 15 to 20 hours pe...
- Marketing (Bachelor's)
Excel in today's dynamic business environment by gaining valuable skills in marketing. You'll get on the career fast track with expertise in communication, promotion, management, and much more.
Objecti...
- Marketing (Bachelor's)
Business Administration - Marketing - The marketing concentration includes an intensive examination of campaign planning and execution including formulating an initial business plan, pricing, advertisin...
- Business (Bachelor's)
Whether you are a business professional looking to further your career and increase your marketability or an individual with a desire to enter the business world, earning your Bachelor of Science in Bus...
- Marketing (Bachelor's)
Students will learn marketing fundamentals, strategies, and concepts. The student will learn the theoretical foundations to successfully accomplish the business objectives of a firm by the effective man...
- Bachelor of Science in Marketing
The purpose of the Bachelor of Science in Marketing program is to build on the foundation of the business core by enabling the learner to apply marketing theory and principles as well as to research and...
- Bachelor of Science in Marketing
Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketer's project consumer needs, translate those needs ...
- Bachelor of Science - Marketing
Large or small, for-profit or not-for-profit, marketing is crucial to the success of any organization. Nearly one-third of all working professionals in the United States perform some aspect of marketing...
- Bachelor of Business Administration - Marketing
The UMass Amherst Isenberg School of Management and the Division of Continuing Education introduce the online Bachelor of Business Administration with a concentration in Marketing. The online BBA degree...
- Bachelor of Business Administration in Marketing
Fort Hays State University offers a Bachelor of Business Administration in Marketing. Marketing opportunities are continuing to grow with millions of different business needing qualified individuals. Al...
